In fact, San Francisco-based Juul Labs, which commands 75% of the e-cig market, says in its mission statement that the company aims to eliminate cigarettes by giving adult smokers "the tools to reduce or eliminate their consumption entirely." In an emailed statement, Juul didn't directly address the decision by some of its users to revert to cigarettes, but again clung to the refrain that its products are "designed to help adult smokers switch from combustible cigarettes to an alternative nicotine delivery system." Ted Kwong, a Juul spokesman, said Juul is not designed to get people off nicotine or to treat nicotine dependence
However, rodent studies have found menthol to enhance the reinforcing effects of nicotine independent of inhalation sensory effects, even at a low dose of menthol incapable of direct reinforcement
the tobacco industrys targeted marketing to specific population groups
"It's obviously going to make life more complicated," said fellow New York University student Josh Kundert-Gibbs, also 19
Why special rate besides the two-tier tax system
